M Nation

Estee Lauder Headquarters

The marketing directors and the CEO were sitting in a conference room watching a video, it was about the Mandala Labs new product launch.

After the video finished,

the CEO pressed pause and crossed his hands on the conference table. He looked at the department managers sitting at the sides and asked.

Anything you guys want to say? I feel that our market is seriously threatened by Mandalas new product.

The Planning Director said, President, I dont think it is as amazing as what we saw in the video. First of all, this video was edited so maybe they hired someone to do it or it wasnt even live broadcast but recorded. Maybe the effect of the product isnt good at all.

CEO: And what if it is real?

Before the Planning Director answered, the R&D representative said, If these effects are true, it would be a fatal blow to us, but theres no need to have unnecessary worries. Maybe theyre going for a high-end market, which wont affect ours.

CEO: Do you think were low end? Our product pricing is top three in the world cosmetic industry, and its already considered to be in the top luxury ranks. Marketing Director, what do you think.

The Marketing Director said seriously, If the effects of Mandalas product are real, then first of all, we have to wait for their price offering. If it is similar to our price range, then Im afraid that we will face a situation where all the products will be adjusted to a reduced price. Otherwise, we will lose against Mandalas new product.

The R&D department head: I think it is unnecessary to worry about that now. First of all, Mandalas product hasnt been officially released yet. It is not known actually how effective it is, and even if the effect is really good, our market wont face much of a loss because we will have brightening creams, toner, and other popular products that do not conflict with them.

CEO: But there will still be an impact to our stock prices, right?

Everyone nodded. Thats for sure, but the impact is not expected to be too big. We should wait until Mandala sets a price for their new product.

Meanwhile

F Nation, Lancome headquarters

All of the companys top executives were having a meeting, and a marketing director rushed into the conference room and said while out of breath, President, take a look at Mandalas new product launch video.

Whats the matter? Where are your basic manners, rushing in here?

Please watch the video first. The new product released by the Mandala Lab is for skin care! It may be a direct competitor to our genetic cells black bottle product!

The president and the other executives were baffled as the marketing director quickly projected his phone via Bluetooth to the big screen and opened the Mandala Lab product launch video.

In the video, the effects of the serum on three different types of skin condition were clearly shown.

After watching it, one of the executives asked directly, Is this video real? Are you sure its not a prank made via CGI?